Tushirikiane Africa Trust has primarily depended on donations as its main source of income to sustain its operations.
These donations have been instrumental in enabling the organization to deliver essential services and extend care and support to the
most vulnerable families and individuals within its reach. However, a comprehensive and strategic analysis of the organization's
membership demographics has revealed significant insights.
Notably, 43% of TUSA’s members fall within the age bracket of 19 to 65 years. This demographic represents individuals who are generally
considered to be in their most active and economically productive phases of life. This age group has immense potential to contribute
both financially and through voluntary service towards the organization’s sustainability and growth. Harnessing their capacity for
productivity and engagement could serve as a pivotal strategy for TUSA to diversify its income sources and reduce over-reliance on
external donations.
Furthermore, this analysis underscores the need to design targeted initiatives that encourage active participation, skill development,
and income-generating activities among members in this age group. By leveraging their potential, TUSA can create a more sustainable
and self-reliant operational model while empowering its members to contribute meaningfully to their communities.
A recommendation was drawn that these individuals shall first be provided with ways and means to earn and save through small-scale income-generating activities (IGA). Furthermore, a strategic resolution was reached by the Executive Committee that the management of members’ savings and IGA management be done through the Self-Help Group or Microfinance model. As such, there is a need to put in place a separate department that undertakes the sustainability programme program and propels the self-help group/microfinance movement as a source of wealth creation for TUSA and, above all, its members. TUSA leadership and management must ensure that additional resources generated from within TUSA are rationally allocated to caring for the most vulnerable. In this way, these resources shall complement donations from well-wishers and partners.